How to Create Trackable Links Using Shortly in Shopify

Overview

With Shortly, you can create custom, trackable links for your Shopify store that help monitor visitor activity, apply discounts, and optimize marketing campaigns. This guide walks you through creating a trackable link and using additional options like UTM parameters, split traffic, and announcement bars.

Step-by-Step Guide

After choosing your plan, go to your Shopify admin > Apps > Shortly – Affiliate Marketing
Click on create Trackable links
Enter Landing Page URL
In the Landing Page URL / Domain field, paste the URL of the page where you want visitors to land.
This can be your homepage, a product page, or any other Shopify page.
Select Shopify Default Domain
Choose your default Shopify domain from the dropdown list.
Add Custom Alias
Under Custom Alias, enter a name that represents the affiliate, campaign, or purpose of the link.
Example: summer-sale, affiliate-john, etc

Additional Options (Optional)

UTM Parameters (Google Analytics)

Add UTM parameters to your link for tracking in Google Analytics.
Parameters include:
Source (e.g., Facebook, Email)
Medium (e.g., CPC, Social)
Campaign (e.g., Summer2024)
Content (for A/B testing)

Apply Discounts

Apply automatic discounts when visitors use your Shortly link:
Use existing Shopify discount codes
Or set a percentage or fixed amount discount directly in Shortly

Split Traffic (A/B Testing)

Use the Split Traffic option to send users to different landing pages, helping test which page performs better.

Country Based Redirection
Redirect visitors based on their country:
Select the region and assign a specific landing page URL for that region.

Add Custom Announcement Bar

Display a custom announcement bar with:
Discount codes, timers, or messages
Customize color and position of the bar

Create and Track the Link

Click Create to generate your short, trackable link.
### Shortly will generate:
short trackable link
A QR code (downloadable)
Options to:
Add to a group
Share with influencers
Go to analytics for tracking

View all activity and analytics related to that link in your Shortly dashboard.

Conclusion

Shortly allows seamless creation of trackable, customizable links to boost your marketing performance and sales tracking on Shopify.

Updated on: 25/03/2025